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Related Exam
Passitcerts Providing most updated Salesforce Marketing Cloud Account Engagement Specialist (SU25) Certification Question Answers. Here are a few exams:
An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.Where can this be configured to ensure that every time the landing page is completed, the email is sent?
A. Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.
B. Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.
C. Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.
D. Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.
Answer: D
Explanation
The best way to configure a thank you email to be sent after the form on the “Request a Demo” landing page is submitted is to configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted. An autoresponder email is an email that is automatically sent to a prospect after they complete a desired activity, such as submitting a form or clicking a custom link. You can use autoresponder emails to thank your prospects, confirm their actions, or provide them with additional information or content. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link. You can use completion actions to perform actions on the prospects who complete the activity, such as adding them to a list, assigning them to a user, or changing their field values. To configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted, you need to go to Marketing > Forms
MMM. Forms > Request a Demo > Completion Actions > Add New Action > Send Autoresponder Email, and select the email that you want to send.
Question # 2
LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.How could this goal be achieved?
A. Create and publish an email template
B. Create an email template draft
C. Create an operational email
D. Create a list email draft
Answer: A
Explanation
The best way to achieve the goal of keeping email branding consistent
and allowing Marketing Cloud Account Engagement users to select the email
content when building out engagement studio programs, one-to-one emails, and
autoresponders is to create and publish an email template. An email template is
a reusable email layout that can be used for different types of emails in
Marketing Cloud Account Engagement. An email template can contain text, HTML,
images, variable tags, and dynamic content. An email template can be customized
to match the branding and design of the company’s website and other marketing
materials. An email template can be published to make it available for use in
Marketing Cloud Account Engagement1.
Option B is not correct because an email template draft is a template
that has not been published yet and cannot be used for emails until it is
published. Option C is not correct because an operational email is a type of
email that is sent to prospects regardless of their opt-in status and is used
for important or transactional messages, such as invoices, receipts, or
password resets. An operational email is not a reusable email layout and does
not affect the branding consistency. Option D is not correct because a list
email draft is an email that has not been sent yet and can be used only once. A
list email draft is not a reusable email layout and does not affect the
branding consistency.
Question # 3
A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?
A. A third party tool
B. This is not possible
C. Marketing Cloud Account Engagement API
D. Data.com connector
E. Marketing Cloud Account Engagement form handlers
Answer: E Explanation
A form handler is a feature that allows you to use your own forms to
post your data to Marketing Cloud Account Engagement. A form handler is similar
to a form, but instead of displaying the form on your website, you point your
form to Marketing Cloud Account Engagement. This allows you to submit data to
Marketing Cloud Account Engagement as well as your own database3. Form handlers
are useful when you want to keep the look and feel of your existing forms, or
when you want to capture data from multiple forms using one form handler
Question # 4
How can you set a prospect's first touch campaign?
A. Using automation rules.
B. Using completion actions
C. None of the above
D. Using segmentation rules.
Answer: B
Explanation
A prospect’s first touch campaign is the campaign that is associated with the prospect when they are created in Marketing Cloud Account Engagement. This campaign can be set using completion actions, which are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. Completion actions can be configured to change the prospect’s campaign to the one that is associated with the form or custom link
Question # 5
Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.
A. Google AdWords
B. Bing
C. Yahoo
D. All of the Above
Answer: A
Explanation
Marketing Cloud Account Engagement has a native integration with Google AdWords that allows you to track and measure the effectiveness of your paid search campaigns. You can link your AdWords account to Marketing Cloud Account Engagement and import cost data, conversions, and revenue information. You can also use Marketing Cloud Account Engagement to create landing pages and forms for your AdWords campaigns and track the prospects who click on your ads. Marketing Cloud Account Engagement does not have a native integration with Bing, Yahoo, or any other paid search ad platforms
Question # 6
How many times does a segmentation rule run?
A. Continuously, whenever new prospects are created.
B. Up to five times., as long as the user enables the repeat setting.
C. As many times as the user specifies when they create the rule.
D. Once, as soon as the user completes the rule creation process.
Answer: D
Explanation
A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule runs only once, as soon as the user completes the rule creation process. The rule will not run again, unless the user manually re-runs it or schedules it to run at a later date. A segmentation rule does not run
continuously, up to five times, or as many times as the user specifies when
they create the rule1. References: 1: Segmentation Rules
Question # 7
On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
A. Marketing Cloud Account Engagement domains
B. Tracker domains
C. Mobile domains
D. Social media domains
Answer: A,B
Explanation
The two types of domains that Marketing Cloud Account Engagement sets cookies on are Marketing Cloud Account Engagement domains and Tracker domains. Cookies are small pieces of data that are stored on your browser when you visit a website, and they can be used to track your online behavior and preferences. Marketing Cloud Account Engagement sets cookies on two types of domains:
Marketing Cloud Account Engagement domains are domains that are hosted by Marketing Cloud Account Engagement, such as go.Marketing Cloud Account Engagement.com or pi.Marketing Cloud Account Engagement.com. Marketing Cloud Account Engagement sets cookies on these domains to track the activities of prospects who interact with your marketing assets, such as forms, landing pages, or custom redirects.
Tracker domains are domains that are owned by you, but are verified and authenticated by Marketing Cloud Account Engagement, such as yourcompany.com or yourblog.com. Marketing Cloud Account Engagement sets cookies on these domains to track the activities of prospects who visit your website, such as page views, time spent, or bounce rate.
Question # 8
What information can you find about your competitors in Marketing Cloud Account Engagement?
A. Alexa rank
B. BBB score
C. News article mentions
D. Number of inbound links
E. Number of indexed pages
Answer: A, D,E
Explanation
You can find the following information about your competitors in Marketing Cloud Account Engagement: Alexa rank, number of inbound links, and number of indexed pages. These are the metrics that Marketing Cloud Account Engagement’s competitor website monitoring feature provides, which help you assess how well your competitors’ websites are performing in terms of SEO. Alexa rank is a measure of how popular a website is compared to millions of other websites. Number of inbound links is the total number of links from other websites that point to a website. Number of indexed pages is the total number of pages that a website has that are recognized by search engines78 References: 7: Competitor Tracking in Marketing Cloud Account Engagement: 3 Best Practices8: Salesforce Marketing Cloud Account Engagement: How To Maximise ROI in B2B Marketing Automation
Question # 9
A
marketing user pauses an Engagement Studio program and adds a new recipient
list.
What will
happen to the newly added prospects when the program is resumed?
A. Prospects will not begin the program until all existing prospects reach an end step.
B. Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.
C. Prospects will begin the program on the first step regardless of where the existing prospects are In the program.
D. Prospects will skip steps to start the program on the same steps the existing prospects are on.
Answer: B
Explanation
When a marketing user pauses an Engagement Studio program and adds a new recipient list, the newly added prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps when the program is resumed. This is because Action steps are time-based and cannot be retroactively applied, while Trigger and Rule steps are condition-based and can be applied at any point in the program1. References: 1: [Engagement Studio FAQ]
Question # 10
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.What could explain this discrepancy?
A. Prospects clicked the unsubscribe link.
B. Prospects clicked the call-to-action link multiple times.
C. Prospects were removed from the recipient list after clicking the call-to-action link.
D. Prospects were deleted after clicking the call-to-action link.
Answer: B
Explanation
The possible explanation for the discrepancy between the total clicks
and the unique clicks metrics in the report for a Marketing Cloud Account
Engagement email is that prospects clicked the call-to-action link multiple
times. The total clicks metric counts the total number of times that a link in
an email was clicked by any prospect, regardless of how many times they clicked
it. The unique clicks metric counts the number of unique prospects who clicked
a link in an email, regardless of how many times they clicked it. Therefore, if
a prospect clicked the same link more than once, it would increase the total
clicks metric, but not the unique clicks metric. Prospects clicking the
unsubscribe link, prospects being removed from the recipient list, or prospects
being deleted are not possible explanations for the discrepancy, as they would
not affect the click metrics4. References: 4: Email Metrics
Question # 11
What is
the baseline grade assigned to a prospect?
A. C
B. D
C. B
D. A
Answer: B
Explanation
The baseline grade assigned to a prospect is D. A Marketing Cloud Account Engagement grade is a rating based on how well a prospect’s profile matches your ideal customer profile. The prospect rating is expressed as a letter grade that ranges from F (worst) to A+ (best). Marketing Cloud Account Engagement assigns an initial grade of D to all prospects. You can then adjust the grade up or down based on the prospect’s attributes, such as industry, job title, company size, location, etc. The grade reflects how well the prospect fits your target market and how qualified they are for your product or service. You can create different grading profiles for different personas or segments, and assign prospects to profiles based on certain criteria. For more details —> 345
Question # 12
Which two activities can automatically increase a prospects score using
the default scoring model? Choose 2 answers
A. A prospect being converted from a Lead to a Contact
B. A prospect sending an email to their assigned user
C. A prospect clicking on a tracked link in an email
D. A prospect submitting a form on a landing page
Answer: C,D
Explanation
According to the Salesforce documentation, the default scoring model in Marketing Cloud Account Engagement assigns points to prospects based on their activities, such as clicking a link in an email, submitting a form, or visiting a landing page. These activities indicate the level of interest and engagement of the prospects, and help prioritize them for sales follow-up. Converting a lead to a contact or sending an email to the assigned user are not activities that automatically increase the prospect’s score, unless they are customized in the scoring rules. References: Salesforce documentation
Question # 13
A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.How should the user resolve this Issue?
A. Edit the list to be available for "Email Sanding"
B. Edit the email template to make it available for "List Emails"
C. Edit the list to be available for "Email Templates"
D. Edit the email template and choose the
appropriate list
Answer: B Explanation According to the Salesforce documentation, the user should resolve the issue of not being able to choose the specific email template when sending a new list email by editing the email template to make it available for “List Emails”. An email template is a reusable design that defines the content and layout of an email. An email template can be configured to be available for different types of email sends, such as one-to-one emails, list emails, or autoresponders. A list email is an email that is sent to a specific list of prospects, such as a newsletter or a promotion. To use an email template for a list email, the user must edit the email template and check the box for “List Emails” in the email template settings. This will make the email template available to choose when sending a new list email. Editing the list to be available for “Email Sending”, “Email Templates”, or editing the email template and choosing the appropriate list are not the correct ways to resolve the issue of not being able to choose the specific email template when sending a new list email, as they are either irrelevant or incorrect options for the list or the email template settings. References: Salesforce documentation
Question # 14
LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.Which field type should they leverage?
A. Multi-Select
B. Checkbox
C. Dropdown
D. TextArea
Answer: C
Explanation
If LenoxSoft wants to provide a list of their products on their “Contact Us” form and ask prospects to select only one product they are most interested in, they should leverage the dropdown field type. A dropdown field is a single-select field that allows the prospect to choose one option from a predefined list. A dropdown field can be used to capture information such as product interest, industry, or country. A dropdown field can also be used as a controlling field for dependent fields5. References: Marketing Cloud Account Engagement Form Field Types
Question # 15
What is the difference between a visitor and a prospect?
A. A prospect has an identified email address, while a visitor does not have an identified email address.
B. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
C. A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
D. A prospect has an assigned user, while a visitor does not have an assigned user.
Answer: A
Explanation
The difference between a visitor and a prospect is that a visitor is an
anonymous person who visits your website, while a prospect is a known person
who has an identified email address. A visitor becomes a prospect when they fill
out a Marketing Cloud Account Engagement form, click on a tracked link in an
email, or are manually imported into Marketing Cloud Account Engagement. A
prospect does not necessarily have an opportunity, a Marketing Cloud Account
Engagement form submission, or an assigned user, but a visitor does not have
any of these either. References
Visitors and Prospects
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