Salesforce Certified Marketing Cloud Email Specialist (WI25) This Week Result
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Email Marketing Best Practices: 10%
Content Creation and Delivery: 24%
Marketing Automation: 26%
Subscriber and Data Management: 26%
Insights and Analytics: 14%
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Related Exam
Passitcerts Providing most updated Salesforce Certified Marketing Cloud Email Specialist (WI25) Certification Question Answers. Here are a few exams:
Northern Trail Outfitters (NTO) flags test emails by adding a Testing And ContentObservations (TACO) prefix to its test send subject lines. NTO wants to ensure noproductionemails are sent with the TACO prefix.
A. In Send Management, add the word TACO to the Auto-Suppression Rules.
B. In the Subject/Preheader Validation section of Email Studio, add the word TACO.
C. In Send Classifications, delete TACO from the available classification options.
Answer: B
Explanation:
The option that NTO should choose to ensure no production emails are sent with the TACO
prefix is B. In the Subject/Preheader Validation section of Email Studio, add the word
TACO1. Subject/Preheader Validation is a feature that allows NTO to set rules and
conditions for validating the subject line and preheader text of their emails before sending
them1. By adding the word TACO to the Subject/Preheader Validation section, NTO can
prevent any email with the TACO prefix in the subject line from being sent, and receive an
error message instead1. This way, NTO can avoid sending test emails to their production
audience by mistake.
A. In Send Management, add the word TACO to the Auto-Suppression Rules is not the
correct answer, as it does not ensure no production emails are sent with the TACO
prefix. Auto-Suppression Rules are a feature that allows NTO to automatically exclude
subscribers from email sends based on certain criteria, such as email address, domain, or
attribute value2. By adding the word TACO to the Auto-Suppression Rules, NTO can
exclude any subscriber who has the word TACO in their email address or other fields, but
they cannot exclude any email that has the TACO prefix in the subject line.
C. In Send Classifications, delete TACO from the available classification options is also not
the correct answer, as it does not ensure no production emails are sent with the TACO
prefix. Send Classifications are a feature that allows NTO to define the settings and
attributes of an email send, such as the sender profile, delivery profile, CAN-SPAM
classification, and priority3. By deleting TACO from the available classification options,
NTO can remove any send classification that has the word TACO in its name or
description, but they cannot remove any email that has the TACO prefix in the subject
Northern Trail Outfitters (NTO) has child business units that share customers. To track
customer engagement. NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A. Option A
B. Option B
C. Option C
Answer: B
Question # 3
A marketing developer wants to receive daily report of sends across all business units to be
incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
A. Schedule report and email file to the director.
B. A Schedule report and email the link to download.
C. Schedule report to export as a web page.
Answer: B
Question # 4
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order
subdomain for all of its transactional emails.
What should be configured to accomplish this request?
A. Sender Profile
B. Delivery Profile
C. Send Classification
Answer: A
Question # 5
A marketer has been asked to collect corner information using Marketing Cloud for users
obtained from social channels for future mailing. What should the marketer do to accomplish this?
A. Use Journey Builder to build an audience using Ad Studio.
B. Web Studio to capture Query parameters from social media link.
C. Use an interactive form from email Studio to collect this information
Answer: B
Question # 6
A marketer is using Preview .. Test sending to check that content is ready for an upcoming
campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
A. Test sends are rot recorded on the Send Log Data Extension.
B. The send exceeded the maximum test send threshold.
C. A subscriber was not selected in the Subscriber Preview tab.
Answer: B
Question # 7
A marketer wants to increase the engagement rate of an email by sending it at best
possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
A. Einstein STO Activity
B. Wait Until Activity
C. Engagement Split
Answer: B
Question # 8
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual
number series was 10% less. In troubleshooting the issue, NTO noticed that 100 email
addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
A. Bounce Mail Management
B. Auto-Suppression Lists
C. List Detective
Answer: C
Question # 9
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted
information to a data extension?
A. Manager Files in File Transfer.
B. Specify character encoding in import file.
C. Configure Field-Level Encryption in import file.
Answer: A
Question # 10
The customer service team at Northern Trail Outfitters is reporting that customers are
complaining about emails ending up in their spam folders. The marketing team is asking for
a solution that can check if the email contains any flags that can classify it as spam.
A. Test Send
B. Content Detective
C. Subscriber Preview
Answer: B
Question # 11
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails
customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
A. Make the call-to-action button that links to the feedback form bigger and with red
background
B. Replace call-to-action with interactive Email Form
C. A Salesforce Survey block called in by an AMPscript function.
Answer: B
Question # 12
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
A. Path Optimizer
B. Google Analytics Audience
C. Einstein Engagement Scoring
Answer: B
Question # 13
Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its highvalue customers. NTO wants to implement additional-guardrails to prevent sending the
email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
A. Send Email
B. Verification
C. Wait
Answer: C
Question # 14
Northern Trail Outfitters wants to monitor customer status while they flow through a postpurchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.
A. The Update Contact Activity us used to make status updates.
B. The Update Contact Activity Is used to make status updates.
C. The entry sources data extension has a primary key and subscriber key.
Answer: A
Question # 15
Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud
via file drops. When the Automation runs, the files are often empty and data points are not
available for processing.
Which component of Automation Studio ensures that steps within the Automation are only
executed when a certain is fulfilled?
A. Verification Activity
B. Skip Automation
C. Wait Activity
Answer: C
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