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Related Exam
Passitcerts Providing most updated Salesforce Certified Marketing Cloud Consultant Exam (WI25) Certification Question Answers. Here are a few exams:
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.Which data setup should they use for decision splits?
A. Journey Data queried from main data extension
B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
C. Journey Data using CRM Report Import Activity to Salesforce Data Extension
D. Contact Data using Synchronized Data Sources
Answer: D
Explanation: To provide near real-time data in a 30-day welcome journey, Northern Trail
Outfitters should use contact data using synchronized data sources. This will allow them to
access the most up-to-date data from their CRM system in decision splits and other journey
activities. Journey data is static and based on the entry source data extension, whichmay
not reflect recent changes in CRM. Contact data mapped through profile attributes or
imported from CRM reports may not be as timely or accurate as synchronized data
Northern Trail Outfitters has a data extension that stores all of their orders. They want tosend out a dally email for orders with their status changed to 'shipped' that day through ajourney.Which two methods should be used to filter entry into the journey?Choose 2 answers
A. Filter Activity
B. Entry Source Filter
C. SQL Query
D. Decision Split
Answer: B,D
Explanation:
An entry source filter is a filter that can be applied to an entry source injourney builder to
limit which contacts are injected into a journey based on criteria such as field values or
record types. A decision split is a journey builder activity that allows branching the journey
based on attribute values or engagement behavior ofeach contact. By using an entry
source filter on their order data extension, NTO can filter contacts whose status has
changed to ‘shipped’ that day and inject them into their journey. By using a decision split
Question # 3
Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants tooffer a signup bonus to subscriberswho have made purchases In the last 6 months, but areyet to be loyalty members. Which integration should allow NTO to select an audience of these subscribers'
A. Behavioral Triggers
B. Advertising Studio
C. Markating Coud Customar Data Platform
D. ContactBuilder Attribute Groups
Answer: D
Explanation: To select an audience of subscribers who have made purchases in the last 6
months, but are yet to be loyalty members, Northern Trail Outfitters should use Contact
Builder Attribute Groups. Attribute Groups are collections of data extensions and data
sources that are linked by common fields or attributes. Attribute Groups allow marketers to
create segments and filters based on data from multiple sources, such as purchase data
A customer manually imports records for sending. Each record contains a warehouse IDthat is shared between Marketing Cloud and a third-party system. The customer does nothave developer resources, but wantsto include the warehouse ID in their trackingparameters so that the third-party system can identify the subscriber.What should a consultant recommend?
A. Use personalization strings created by selecting the data extension.
B. Use AMPscript variables created from each field in the data extension.
C. Use Dynamic Content rules to select a content area for each subscriber.
D. Use Guide Template Language created for each field in the data extension.
Answer: A
Explanation:
Using personalization strings created byselecting the data extension can be used to include
the warehouse ID in their tracking parameters so that the third-party system can identify the
subscriber. Personalization strings are placeholders that can be inserted into emails or
landing pages to display information from data extensions or lists, such as subscriber
attributes or custom fields. Personalization strings can also be used as tracking parameters
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMStocontacts located in the United States. They notice new SMS contacts are not receivingmessages, and the mobile number in the Salesforce Entry Data Extension was missing thecountry code.How could they resolve this issue?
A. Select 'Normalize Phone Number*in Journey settings.
B. Format the phone field in Salesforce as +l[phonenumber],
C. Select 'US' as the sending country in SMS activity.
D. Configure the phone field in Salesforce as US locale.
Answer: B
Explanation: To send SMS messages to contacts located in the United States using a
Salesforce entry event in a journey, NTO should format the phone field in Salesforce as
+l[phonenumber], where +1 is the country code for the United States and [phonenumber] is
the 10-digit phone number without any spaces or dashes. Thisformat ensures that
Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending.
Normalizing phone numbers in journey settings only applies to mobile numbers stored in
MobileConnect or MobilePush demographics tables, not to mobile numbers from
Salesforce entry events. Selecting ‘US’ as the sending country in SMS activity only affects
how opt-out keywords are processed, not how mobile numbers are validated.
Configuringthe phone field in Salesforce as US locale only affects how phone numbers are
displayed in Salesforce, not how they are formatted for Marketing Cloud. References:
A customer is creating a re-engagement campaign. The Campaign only targets subscriberswho have had emails fail at send time due to heldstatus within the last 60days. The goal isto send an SMS to the subscribers asking them if they want to update their email address.What should a consultant recommend to meet the criteria?
A. Use SQL Query and Import activities from Automation Studio toinject the subscribersinto a data extension used as an Entry Source by Journey Builder
B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio toinject the subscribers into a data extension used as an Entry Source by JourneyBuilder.
C. use Data Extension Extract and Import activities from Automation Automation Studio toinject the subscribers into a CloudPage used as an Entry Source by Journey Builder
D. Use SQL Query and File Transfer activities from Automation AutomationStudio to injectthe subscribers into an API Event used as Entry Source by Journey Builder
Answer: B
Explanation:
By using Tracking Extract, File Transfer, and Import activities from Automation Studio, you
can extract the data from the subscribers who have had emailsfail due to held status within
the last 60 days [1][2], and then transfer the data into a data extension that can be used as
an Entry Source for Journey Builder. This will allow you to create an SMS message that
can be sent to the subscribers to ask them to update their email address. Additionally,
Automation Studio provides the ability to schedule and automate the process so that the
data is regularly updated and the SMS message is sent on a regular basis. For further
information, please refer to the following Salesforce documentation:
Northern Trail Outfitters wants to encourage customers who made a purchase on theirwebsite without leaving a review to come back and review their purchase. They want to useJourney Builder toautomatically inject contacts who meet these criteria into a Journey.What product should be recommended?
A. Audience Studio
B. Web Analytics Connector
C. Data Studio
D. Google Analytics 360
Answer: D
Explanation:
To encourage customers who made a purchase on theirwebsite without leaving a review to
come back and review their purchase, Northern Trail Outfitters should use Google
Analytics 360. Google Analytics 360 is a tool that allows marketers to measure website
activity and behavior, such as purchases and reviews, and create audiences based on
those metrics. These audiences can then be used as entry sources for journeys in
Marketing Cloud that send targeted messages to customers.
Northern Trail Outfitters has masterdata extension of 880,000 subscribers they want torandomly split into 11 groups to test different messaging strategies.How could this be accomplished?
A. Use Automation Studio with a random split activity.
B. Create a random data extension within EmailStudio.
C. Create a random data extension within Contact Builder.
D. Use Journey Builder with a random split activity.
Answer: A
Explanation: A random split activity is an automation studio activity that randomly splits a
data extension into multiple groups based on percentage or number of records. It can be
used to create test groups for different messaging strategies or to segment a large
audience into smaller batches for sending. It can handle up to 12 groups and up to 50
A marketer wants to capture open-ended feedback from customers via SMS and write it toa data extension.How could MobileConnect be used to accomplish this?
A. Use a text-response message template with embedded AMPscript to capture theresponse.
B. Use an info capture message template to capture the response.
C. Use an outbound message template with embedded AMPscript to capture theresponse.
D. Use a vote/survey message template to capture the response.
Answer: A
Explanation:
To capture open-ended feedback from customers via SMS and write it to a data extension,
Northern Trail Outfitters should use a text-responsemessage template with embedded
AMPscript to capture the response. A text-response message template is a template that
allows marketers to send a text message to a mobile number and receive a reply.
AMPscript is a scripting language that allows marketers toperform complex tasks within messages, such as inserting data into a data extension. References:
A customer asks why the send time values with an email are notbeing added to a SendLog.Which two actions would successfully write send time variable to their Send Log?
A. Match an AMPscript variable name to a Send Log field.
B. Ensure the send log is linked in an attribute group.
C. Enable send logging to a data extension during send process.
D. Use the WriteToLog() AMPscript function in the content.
Answer: A,D
Explanation: Two actions that would successfully write send time variables to their Send Log are:
Match an AMPscript variable name to a Send Log field. This action will allow the
customer to write the value of an AMPscript variable to a corresponding field in the
Send Log data extension. For example, if the customer has a Send Log field
named ProductName and an AMPscript variable named @ProductName, then the
value of@ProductName will be written to the ProductName field in the Send Log.
Use the WriteToLog() AMPscript function in the content. This action will allow the
customer to write one or more values to a specified field in the Send Log data
extension using an AMPscript function. For example, if the customer wants to write
the value of @ProductName and @ProductPrice to the ProductInfo field in the
Send Log, they can use
WriteToLog(“ProductInfo”,@ProductName,@ProductPrice) in their content.
Ensuring the send log is linked in an attribute group is not necessary for writing send time
variables to their Send Log, as it is only used for creating relationships between data
sources in Contact Builder. Enabling send logging to a data extension during send process
is not an action that would write send time variables to their Send Log, as it is only a setting
that enables or disables send logging for a specific email send. References:
Northern Trail Outfitters wants to send an email to website visitors who add items to theircart butfail to make a purchase. The email will include a list of products they added to theirshopping cart.• A sendable data extension contains the contact information and a session ID field foreach subscriber who has abandoned their cart.• A second dataextension contains a corresponding session ID field and product data foreach abandoned cart item, including product SKU, product name, quantity, price, andimage URL.Which feature should be used to display the list of products for each subscriber inthisemail?
A. Lookup AMPscript function
B. LookupRows AMPscript function
C. Dynamic Content Block
D. Enhanced Dynamic Content Block
Answer: B
Explanation: The LookupRows AMPscript function returns a rowset from a data extension
that matches the specified criteria. It canbe used to retrieve multiple rows of data from a
data extension based on one or more column values. For example, NTO can use the
LookupRows function to retrieve all rows from the second data extension that have the
same session ID as the subscriber in thesendable data extension, and then loop through
the rowset to display the product data for each abandoned cart item in the email.
Northern Trail Outfitters receives data from their point-of-sale system every night. The file isplaced on their Enhanced FTP, but there is not a consistent time or naming convention forthe file.In which two ways should they set up their automation to import the data from the file on anightly bais? (Choose 2 answers)
A. %%BASEFILENAME_FROM_TRIGGER%%
B. %%BASEFILENAME_FROM_FILEDROP%%
C. Scheduled Starting Source
D. File DropStarting Source
Answer: B,C
Explanation:
This allows you to specify the exact name of the file when running the automation. The File
Drop Starting Source is an automation activity that allows you to specify the source of the
File Drop as either a Scheduled or Manualevent. This allows you to control when the data
is imported from the Enhanced FTP file.
To set up their automation to import the data from the file on a nightly basis, Northern Trail
Outfitters should use two ways to start their automation:
File DropStarting Source. This is a trigger that starts an automation when a file is
dropped in an Enhanced FTP folder or an external SFTP location.
Scheduled Starting Source. This is a trigger that starts an automation at a
specified date and time or at recurringintervals.
%%BASEFILENAME_FROM_TRIGGER%% and
%%BASEFILENAME_FROM_FILEDROP%% are not starting sources, but variables that
can be used in file transfer or import activities to reference file names. References:
Northern Trail Outfitters wants to know the number of Contacts in their account. Thisinformation needs to be emailed to their Chief Marketing Officer on a weekly basis.What could be configured to meet this request?
A. Configure the Contact Extract Activity in Automation Studio
B. Query the _Subscriber Data View and Extract it weekly
C. Query the _Contact Data View and transfer it weekly
D. Schedule the Contacts Counts Standard Report
Answer: D
Explanation: To know the number of contacts in their account andemail it to their Chief
Marketing Officer on a weekly basis, Northern Trail Outfitters should schedule the Contacts
Counts Standard Report. This report shows how many contacts are in Marketing Cloud
across different channels and platforms. The report canbe scheduled to run at a recurring
Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing CloudConnect. The sends have a status of failed.What shouifl the consultant do to diagnose tne Issue?
A. Review Apex Jobs within Set Up in Sales Cloud.
B. Manually clear the OAuth token to refresh the connection.
C. Change the connection option to Scope by User.
D. Ensure the System User is assigned the Standard User Profile.
Answer: D
Explanation:
To diagnose the issue of failed Salesforce Triggered Sends, the consultant should ensure
the System User is assigned the Standard User Profile. The System User is a user account
that Marketing Cloud Connect uses to communicate with Sales Cloud. The System User
needs to have the Standard User Profile or a custom profile with similar permissions to
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channelcampaigns. They are looking for guidance on which value to use as the subscriber key.Which two options should the consultant recommend? (Choose 2 answers)
A. Email
B. CRM ID
C. Mobile Device ID
D. Loyalty Program Number
Answer: B,D
Explanation:
To choose a subscriber key for Marketing Cloud, Northern Trail Outfitters should use a
value that is unique,persistent, and channel-agnostic. A CRM ID or a loyalty program
number are both good options, as they meet these criteria and can be used to identify and
track subscribers across different channels and platforms. Email and mobile device ID are
not good options, as they are not unique or persistent (subscribers can change their email
or device) and they are specific to one channel (email or mobile).
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